Connecting

the world through

games.

#1 in U.S. Reach¹

Engaging diverse audiences at scale

We develop and publish over 150 games

we have a game for everyone

Our audiences are more receptive to ads

0%

of our players
become aware of a
new product from in
game ads ²

0%

of our players are
likely to look into non-
gaming products after
seeing an in game ad²

0%

of our players
purchase a product
after seeing an in
game ad²

Coins

With Zynga, your ads don’t just exist… they thrive

We drive impact for our brand partners

Featured success story

The campaign benefited from the Marketing Partnership and being a 100% video campaign:

  • Drove full funnel metrics - awareness & consideration.
  • Delivered hundreds of millions of paid and earned impressions.
  • And, most importantly, drove ticket sales —butts in seats!
See Campaign Spotlights
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Zynga in the press

As video investment increases, mobile in-game video ads are on the rise

As video investment increases, mobile in-game video ads are on the rise

As marketers increase their investments in video, they’re seeking increasingly effective methods and channels to reach their target audiences. One approach successful teams are using is video ads in mobile games.
The advertiser’s guide to interactive entertainment in 2024

The advertiser’s guide to interactive entertainment in 2024

Hey marketers, fancy shaking up your premium video budgets in 2024? Look no further than mobile gaming - we explore why in this essential guide.
Innovator Insights: Zynga’s Gabrielle Heyman

Innovator Insights: Zynga’s Gabrielle Heyman

Gaming is a massive industry, and offers an attractive opportunity for marketers. It can provide reach and engagement for those advertisers who see it for what it is—a powerful, effective and measurable channel—and see past the stereotypes of gamers. 

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